Analyst Market Briefings

All Upcoming Past Sessions
Friday, 18 September, 2026 AI Is Moving Faster Than the Operating Model: What CIOs Expect from Tech Providers ADAPT’s latest CIO Edge research, capturing insights from over 140 Australian CIOs, reveals a technology agenda being reshaped by a new tension: AI is moving quickly into enterprise priorities, but operating models, workforce readiness and value measurement are struggling to keep pace. Register
Friday, 23 October, 2026 The CISO Agenda Just Shifted: What AI Governance Means for Your 2027 Pitch ADAPT’s latest Security Edge research reveals a security agenda being reshaped by AI. AI governance has jumped from fifth place in May to become the number one security initiative for Australian CISOs, while governing AI, agents and autonomous workflows is now their biggest security constraint for the next 12 to 24 months. Register
Executive Leadership & Strategy Inside the Tech Buyer Agenda: What A/NZ Leaders are actually Prioritising for H2 Inside the Tech Buyer Agenda: What A/NZ Leaders are actually Prioritising for H2 Jul 31, 2026 Analyst Market Briefing unpacked what's actually happening on the ground with A/NZ tech buyers: intent is high, but readiness isn't. Watch
Executive Leadership & Strategy The New Rules of Government Technology Buying: What Leaders Need From Vendors on AI, Productivity, and Control The New Rules of Government Technology Buying: What Leaders Need From Vendors on AI, Productivity, and Control Jul 9, 2026 ADAPT’s Analyst Market Briefing explored how government buyers now prioritise AI readiness, productivity, control, and delivery credibility. Watch
Executive Leadership & Strategy The Mandate to Turn AI Ambition into Results: What Data Leaders Need to Deliver Value from AI The Mandate to Turn AI Ambition into Results: What Data Leaders Need to Deliver Value from AI May 22, 2026 ADAPT’s Analyst Market Briefing explored how Chief Data and AI Officers were turning AI ambition into measurable business value. Watch
Executive Leadership & Strategy Modernise, Scale AI, Justify Spend: The CIO Mandate for 2026 Modernise, Scale AI, Justify Spend: The CIO Mandate for 2026 Mar 26, 2026 ADAPT’s Analyst Market Briefing reveals how Australian CIOs are modernizing, scaling AI, and justifying tech spend in 2026. Watch
Executive Leadership & Strategy Engaging the Modern CFO: Positioning Tech Investments for Business Outcomes Engaging the Modern CFO: Positioning Tech Investments for Business Outcomes Nov 25, 2025 ADAPT’s last Analyst Briefing this year reveals how CFOs redefine digital success and helps you gain insights to better align your strategy. Watch
Executive Leadership & Strategy Modernisation & the Rise of Agentic AI: What CIOs Expect from Tech Providers Modernisation & the Rise of Agentic AI: What CIOs Expect from Tech Providers Oct 2, 2025 In this 55-minute virtual briefing, we’ll reveal the latest CIO priorities, budget shifts, and technology bets to help you refine messaging, campaign strategy and sales engagements to better connect with the critical needs of Australian CIOs. Watch
Executive Leadership & Strategy Modernising Under Pressure: Aligning to Cloud & Infra Buyer Priorities in 2025 Modernising Under Pressure: Aligning to Cloud & Infra Buyer Priorities in 2025 Aug 7, 2025 In this exclusive ADAPT Advantage virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy, messaging and sales conversations, to better connect with the critical needs of Australian Cloud and Infrastructure decision-makers. Watch
Executive Leadership & Strategy Data Maturity and AI Readiness: What Data and AI Leaders Demand from Tech Providers to Turn Their AI Ambition into Reality Data Maturity and AI Readiness: What Data and AI Leaders Demand from Tech Providers to Turn Their AI Ambition into Reality Jul 3, 2025 In this exclusive ADAPT Analyst Market Briefing, we uncover what’s shaping the strategies, investments, and expectations of Australia’s Data, AI, and Digital leaders – and how to tailor your GTM execution to engage them more effectively. Watch
Executive Leadership & Strategy Know Your Customer: 2025 A/NZ CISO Insights Know Your Customer: 2025 A/NZ CISO Insights Apr 30, 2025 In this 55-minute virtual briefing, you’ll gain access to exclusive, client-only research and insights to help you refine marketing campaigns, product strategy, and sales engagements to better connect with the critical needs of Australian Security leaders. Watch
Executive Leadership & Strategy Know Your Customer: 2025 CIO Insights – Priorities, Barriers, Budgets and How to Engage Know Your Customer: 2025 CIO Insights – Priorities, Barriers, Budgets and How to Engage Mar 13, 2025 In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine messaging, campaign strategy and sales engagements to better connect with the critical needs of Australian CIOs. Watch
Executive Leadership & Strategy Help Customers Map IT Cost to Organisational Value Help Customers Map IT Cost to Organisational Value Nov 29, 2024 In this ADAPT Advantage virtual briefing designed to elevate your sales approach, you’ll gain access to exclusive, client-only research and insights to refine your strategy, align with the critical needs of Australian IT leaders, and position your solutions as strategic investments. Watch
Executive Leadership & Strategy Know Your Customer: Australian Cloud & Infrastructure Know Your Customer: Australian Cloud & Infrastructure Oct 25, 2024 In this 55-minute ADAPT Advantage virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy and sales engagements, to better connect with the critical needs of Australian IT leaders. Watch
AI & Innovation Know Your Customer: Who Owns Data & AI Strategy? Know Your Customer: Who Owns Data & AI Strategy? Aug 2, 2024 In this 55-minute ADAPT Advantage virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy and sales engagements, to better connect with the critical needs of Australian Heads of Data & AI. Watch
Security & Risk Know Your Customer: 2024 A/NZ Security & CISO Insights Know Your Customer: 2024 A/NZ Security & CISO Insights Apr 26, 2024 In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy and sales engagements, to better connect with the critical needs of Australian CISOs. Watch
Technology Modernisation Know Your Customer: What Are Local CIOs Prioritising in 2024? Know Your Customer: What Are Local CIOs Prioritising in 2024? Mar 25, 2024 Watch
Finance Transformation Know Your Customer: How to Influence the CFO? For Sales and Marketing Leaders Know Your Customer: How to Influence the CFO? For Sales and Marketing Leaders Nov 16, 2023 In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and data that will help you refine marketing messaging, campaign strategy and sales engagements to better connect with the needs of Australian CFOs. Watch
Executive Leadership & Strategy Know Your Customer: Top Priorities for the CIO Know Your Customer: Top Priorities for the CIO Sep 6, 2023 Watch
Data Platforms & Strategy Know Your Customer? The Chief Digital Officer & Chief Data Officer Know Your Customer? The Chief Digital Officer & Chief Data Officer Jul 13, 2023 In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and data that will help you refine marketing messaging, campaign strategy and sales engagements to better connect with the needs of Australian Heads of Data & Digital. Watch
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