Analyst Market Briefings

Know Your Customer: How to Influence the CFO? For Sales and Marketing Leaders

17 November, 2023 Analyst Market Briefings In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and data that will help you refine marketing messaging, campaign…

Did you know that 79% of Australian CFOs play a critical role in technology project decisions? From managing technical debt to FinOps, cloud optimisation to cyber – the CFO is involved as a critical persona for you to influence.

The challenge for most vendors though is not having the messaging or confidence to talk to the CFO. Join this webinar to help improve that cut through.

For the last 12 years, ADAPT have hosted CFOs annually at CFO Edge and national roundtables. During this time, we’ve seen their role and importance evolve beyond financial stewards to become integral to the modern transformation journey.

To align with this, ADAPT have focused on the CFO’s role in technology decisions, transformation, modernisation, and operational efficiency. Our theme at CFO Edge ‘23 is “How can CFOs Boost Productivity, Modernise, and Leverage AI for Competitive Advantage?”

Most Australian organisations are mired with legacy issues, facing productivity challenges with limited resources and risk appetite. To ensure growth and profits, CFOs are cutting costs and measuring the ROI on current and future investments. They must understand the outcome value of your solutions to approve spend.

Revealing the latest drivers, plans and inhibitors for Australian CFOs and Finance Leaders, gathered from enterprise and government organisations responsible for 20% of Australia’s GDP.

In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and data that will help you refine marketing messaging, campaign strategy and sales engagements to better connect with the needs of Australian CFOs.

Meet the Moderator & Speaker

Jim Berry CEO and Founder at ADAPT

Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission... More

Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission to connect, inform and equip our local business and tech leaders.

Leading the development of ADAPT’s agendas and content strategy whilst also advising executive leadership teams from global technology providers, Jim is uniquely experienced to be the voice of the end user, customer and vendor.

Bringing his deep knowledge of the local market, Jim regularly presents on modernisation and “know your customer.” He guides business leaders who are responsible for developing and deploying technology strategies across their organisations and helps some of the world’s largest vendors with their go-to-market and content plans.

Through entrepreneurial product development and a servant leader mentality with his team and clients, ADAPT grows annually with clearly differentiated value for all stakeholders.

Matt Boon Senior Research Director at ADAPT

Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of... More

Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of C-suite leaders to discuss and prepare for the challenges and opportunities they face.

For over 30 years, including 18 in senior leadership roles at Gartner, Matt has been a sought after and highly respected authority on the local and global IT landscape.

ADAPT hosts numerous industry-leading business and technology events, which Matt chairs, that deliver unique ADAPT research positions, and advises executives across the end-user and technology provider landscape to make informed IT decisions.

When he is not working, Matt enjoys walking the many trails of the NSW Southern Highlands, travelling and listening to music. He is also partial to a good steak and nice glass of red wine.