Analyst Market Briefings

Engaging the Modern CFO: Positioning Tech Investments for Business Outcomes

25 November, 2025 Analyst Market Briefings ADAPT’s last Analyst Briefing this year reveals how CFOs redefine digital success and helps you gain insights to better align your strategy.

Insights from ADAPT’s latest CFO Edge research, capturing perspectives from the region’s leading finance executives. CFOs are redefining technology investment and ROI, while playing a key role in digital, AI, and cloud strategies and decisions.

As organisations rethink their growth ambitions and apply greater scrutiny to technology spend, CFOs are moving beyond cost control to become architects of business value.

Finance leaders are no longer signing off budgets from the sidelines – they are shaping the digital roadmap itself, with growing influence over AI adoption, cloud modernisation, and automation decisions. Their goal is clear: to link every dollar of digital investment to measurable enterprise outcomes.

Yet most still find it difficult to quantify technology’s real impact. Legacy systems, fragmented data, and disconnected KPIs continue to cloud visibility between transformation and tangible business value.

For technology providers, this marks an important shift in engagement. Join us for this year’s last ADAPT Analyst Market Briefing, where we unpack how CFOs are redefining the metrics of digital success. You’ll gain access to exclusive, client-only research and insights to refine your strategy, align with mission-critical priorities of finance leaders and position your solutions as strategic investments.

Watch the replay now.

Anthony Saba Managing Director, Transformation Services

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units. He is driven by a core... More

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units.

He is driven by a core belief that we are experiencing a modern industrial revolution, one that will fundamentally reshape how business is done and pose serious challenges to the future of many Australian organisations and industries.

In this environment, success will not necessarily favour incumbents, or those with the deepest pockets or broadest resources, but rather organisations who are most able to ADAPT quickly and effectively to the evolving needs of their customers, employees and ecosystems.

With this belief, ADAPT is evolving into a critical platform that Australia’s enterprise leaders, local solution providers, and trusted advisors can rely on to succeed over the next decade.

By removing barriers, democratising access to proven expertise, promoting local ANZ innovation, and enabling rapid, meaningful connections between leaders and experts, ADAPT is committed to helping Australia not just survive, but thrive in the complex and uncertain times ahead.

Gabby Fredkin Head of Analytics & Insights

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.

Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.

With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions.

Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.

Gabby’s primary areas of expertise are:

Advanced AI and ML practices, including AI ethics.
Building models to benchmark and predict IT performance.
End-user behaviour and human-centred design.
Cross-functional team design and value, such as DevSecOps.