Analyst Market Briefings

Modernising Under Pressure: Aligning to Cloud & Infra Buyer Priorities in 2025

7 August, 2025 Analyst Market Briefings In this exclusive ADAPT Advantage virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy,…

Insights from over 100 Cloud, Infrastructure, Engineering and Architecture Leaders managing mission-critical digital infrastructure for organisations responsible for 19% of our GDP.

These leaders are modernising under pressure – facing challenges across hybrid cloud environments, cost control, architectural complexity, and compliance, such as:

How much of their tech estate is modernised — and what’s still lagging
The key blockers to cloud success: from architecture and cost to culture
Where they’re scaling back or doubling down on cloud – and why
How they assess vendor promises around platform engineering, observability, and FinOps
The common missteps vendors make — and what they expect instead

With just 44% of our technology modernised, and pressure mounting across resilience, risk, and ROI – Cloud and infrastructure leaders are calling for simplification, consolidation, and smarter orchestration.

Watch the replay now.

Anthony Saba Managing Director, Transformation Services

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units. He is driven by a core... More

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units.

He is driven by a core belief that we are experiencing a modern industrial revolution, one that will fundamentally reshape how business is done and pose serious challenges to the future of many Australian organisations and industries.

In this environment, success will not necessarily favour incumbents, or those with the deepest pockets or broadest resources, but rather organisations who are most able to ADAPT quickly and effectively to the evolving needs of their customers, employees and ecosystems.

With this belief, ADAPT is evolving into a critical platform that Australia’s enterprise leaders, local solution providers, and trusted advisors can rely on to succeed over the next decade.

By removing barriers, democratising access to proven expertise, promoting local ANZ innovation, and enabling rapid, meaningful connections between leaders and experts, ADAPT is committed to helping Australia not just survive, but thrive in the complex and uncertain times ahead.

Gabby Fredkin Head of Analytics & Insights

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.

Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.

With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions.

Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.

Gabby’s primary areas of expertise are:

Advanced AI and ML practices, including AI ethics.
Building models to benchmark and predict IT performance.
End-user behaviour and human-centred design.
Cross-functional team design and value, such as DevSecOps.