Analyst Market Briefings

Know Your Customer: 2025 A/NZ CISO Insights

30 April, 2025 Analyst Market Briefings In this 55-minute virtual briefing, you’ll gain access to exclusive, client-only research and insights to help you refine marketing campaigns, product strategy,…

Revealing the latest drivers, plans and inhibitors from over 130 local CISOs, Infrastructure, and IT executives—collected in Q1 2025 from enterprise and government organisations responsible for 24% of Australia’s GDP.

New regulations, an evolving threat landscape, and recent public breaches have placed Cyber Security as a leading priority for Boards and CEOs across A/NZ.

That focus has helped elevate and reshape the CISO role in many organisations and has come with added responsibility, expectations, and scrutiny.

At the same time, the security marketplace is one of the most crowded and saturated vendor landscapes in Australia—making it increasingly difficult for sales leaders and marketing messages to effectively reach their target prospects.

So how can you cut through and resonate with such a busy, risk-averse and protective customer at a time when they need solutions more than ever?

In this 55-minute virtual briefing, you’ll gain access to exclusive, client-only research and insights to help you refine marketing campaigns, product strategy, and sales engagements to better connect with the critical needs of Australian Security leaders.

Watch the replay now.

Anthony Saba Managing Director, Transformation Services

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units. He is driven by a core... More

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units.

He is driven by a core belief that we are experiencing a modern industrial revolution, one that will fundamentally reshape how business is done and pose serious challenges to the future of many Australian organisations and industries.

In this environment, success will not necessarily favour incumbents, or those with the deepest pockets or broadest resources, but rather organisations who are most able to ADAPT quickly and effectively to the evolving needs of their customers, employees and ecosystems.

With this belief, ADAPT is evolving into a critical platform that Australia’s enterprise leaders, local solution providers, and trusted advisors can rely on to succeed over the next decade.

By removing barriers, democratising access to proven expertise, promoting local ANZ innovation, and enabling rapid, meaningful connections between leaders and experts, ADAPT is committed to helping Australia not just survive, but thrive in the complex and uncertain times ahead.

Gabby Fredkin Head of Analytics & Insights

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.

Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.

With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions.

Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.

Gabby’s primary areas of expertise are:

Advanced AI and ML practices, including AI ethics.
Building models to benchmark and predict IT performance.
End-user behaviour and human-centred design.
Cross-functional team design and value, such as DevSecOps.