Analyst Market Briefings

Know Your Customer: 2024 A/NZ Security & CISO Insights

17 May, 2024 Analyst Market Briefings In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy and sales…

New regulations, an evolving threat landscape and recent public breaches have placed Cyber Security as a leading priority for Boards and CEOs across A/NZ

That focus has helped elevate and reshape the CISO role in many organisations and has come with added responsibility, expectations, and scrutiny.

At the same time, the security marketplace is one of the most crowded and saturated vendor landscapes in Australia – making it increasingly difficult for sales leaders and marketing messages to reach their target prospects.

So how can you cut through and resonate with such a busy, risk averse and protective customer? At a time when they need solutions more than ever?

Join this webinar to improve your understanding and messaging as ADAPT reveal Q2 ‘24 insights from 150+ detailed surveys of local CISOs responsible for protecting data, customers and people for businesses generating 26% of Australia’s GDP.

In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy and sales engagements, to better connect with the critical needs of Australian CISOs.

Over 8 years, ADAPT have won trust from this community – now gathering 150 Heads of Security twice each year at Security Edge events. Join us with as many of your team as you wish to leverage our knowledge and insights for an improved GTM.

Watch the replay now.

Meet the Moderator & Speaker

Anthony Saba Managing Director, Transformation Services

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units. He is driven by a core... More

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units.

He is driven by a core belief that we are experiencing a modern industrial revolution, one that will fundamentally reshape how business is done and pose serious challenges to the future of many Australian organisations and industries.

In this environment, success will not necessarily favour incumbents, or those with the deepest pockets or broadest resources, but rather organisations who are most able to ADAPT quickly and effectively to the evolving needs of their customers, employees and ecosystems.

With this belief, ADAPT is evolving into a critical platform that Australia’s enterprise leaders, local solution providers, and trusted advisors can rely on to succeed over the next decade.

By removing barriers, democratising access to proven expertise, promoting local ANZ innovation, and enabling rapid, meaningful connections between leaders and experts, ADAPT is committed to helping Australia not just survive, but thrive in the complex and uncertain times ahead.

Gabby Fredkin Head of Analytics & Insights

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.

Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.

With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions.

Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.

Gabby’s primary areas of expertise are:

Advanced AI and ML practices, including AI ethics.
Building models to benchmark and predict IT performance.
End-user behaviour and human-centred design.
Cross-functional team design and value, such as DevSecOps.