Analyst Market Briefings

Know Your Customer? The Chief Digital Officer & Chief Data Officer

21 July, 2023 Analyst Market Briefings In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and data that will help you refine marketing messaging, campaign…
Many Australian organisations have now installed Chiefs for Digital and Data – under various titles. Sometimes aligned, often separate from the CIO’s line.

ADAPT identified and hosted 140 national Chief Data Officers from organisations responsible 24% of our GDP at our annual Data Edge event on 25 May, then 140 Chief Digital Officers responsible for 26% at the annual Digital Edge event on 14 June.

We surveyed these groups extensively to understand and interpret their:

  • business and departmental priorities
  • pain points as roadblocks to tech-enabled success
  • investment priorities that exhibit intents to spend on change
  • strength of their relationships with other stakeholders
  • strategies to overcome legacy tech and outdated mindsets
  • specific needs from partners and vendors.

Digital transformation, employee and customer experiences are closely tied to data quality, process transformation and the alignment between data and modernisation strategies. Customer insights and experience are strongly influenced by both.

Australia has huge shortfalls in all these areas. Now we also face GenAI hype – but the reality is that you can’t realise value from AI without a sound information architecture (IA).

In this one hour briefing, you will gain access to exclusive client-only research and data that will help you refine marketing messaging, campaign strategy and sales engagements to better connect with the needs of Australian Chiefs of Data and Digital.

Watch replay now.

 
Meet the Moderator & Speaker
Anthony Saba Anthony Saba Managing Director, ​Transformation Services
Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units. He is driven by a core... More

Anthony leads the growth, strategy, and delivery of ADAPT’s Transformation Services and Go-to-Market Services Business Units.

He is driven by a core belief that we are experiencing a modern industrial revolution, one that will fundamentally reshape how business is done and pose serious challenges to the future of many Australian organisations and industries.

In this environment, success will not necessarily favour incumbents, or those with the deepest pockets or broadest resources, but rather organisations who are most able to ADAPT quickly and effectively to the evolving needs of their customers, employees and ecosystems.

With this belief, ADAPT is evolving into a critical platform that Australia’s enterprise leaders, local solution providers, and trusted advisors can rely on to succeed over the next decade.

By removing barriers, democratising access to proven expertise, promoting local ANZ innovation, and enabling rapid, meaningful connections between leaders and experts, ADAPT is committed to helping Australia not just survive, but thrive in the complex and uncertain times ahead.
Matt Boon Matt Boon Senior Research Director at ADAPT
Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of... More

Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of C-suite leaders to discuss and prepare for the challenges and opportunities they face.​

For over 30 years, including 18 in senior leadership roles at Gartner, Matt has been a sought after and highly respected authority on the local and global IT landscape.​

ADAPT hosts numerous industry-leading business and technology events, which Matt chairs, that deliver unique ADAPT research positions, and advises executives across the end-user and technology provider landscape to make informed IT decisions.​

When he is not working, Matt enjoys walking the many trails of the NSW Southern Highlands, travelling and listening to music. He is also partial to a good steak and nice glass of red wine.
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