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Digital Transformation Data & Insights What’s the market context for developing a winning API product strategy? Aug 11, 2024 This ADAPT Tech Trends sets out the market context for developing a winning API strategy. Based upon ADAPT’s national surveys with Australian, CIOs, CISOs and CDOs, we explore the essential outcomes, barriers and investments that can help to frame and articulate the value of driving your API initiatives forwards. Request to Download

Overview:

This ADAPT Tech Trends sets out the market context for developing a winning API strategy. Based upon ADAPT’s national surveys with Australian, CIOs, CISOs and CDOs, we explore the essential outcomes, barriers and investments that can help to frame and articulate the value of driving your API initiatives forwards.

 

Key takeaways:

  1. The priority to acquire and retain customers fell sharply since 2022 and now sits at the CIO’s number 14 priority. At the same time, just 27% of organisations are effectively capturing value (revenues, services adoption) from customers.
  2. Digital order capture grew into 2023 before falling back this year. 47% of orders are now captured online. However, as only 68% of those orders are fulfilled online, the question is how – to the extent possible – effective API strategies can connect orders to fulfilment and thereby reduce this loss of value.
  3. Demonstrating value to customers is crucial…

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