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A Day in the Life of a Tech Sales Executive: Paul Gray, Regional VP, Sales, Asia-Pacific and Japan Region, Delphix
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A Day in the Life of a Tech Sales Executive: Paul Gray, Regional VP, Sales, Asia-Pacific and Japan Region, Delphix

Jan 25, 2024 | 3 mins

Gaining access to time-poor CxOs across Australia is one of Delphix’s biggest challenges and when the vendor’s sales execs finally connect with potential buyers, it’s crucial that these interactions are as relevant as possible.

This may sound straightforward for an experienced seller, but the challenge intensifies when dealing with different C-level personas and personalities within a potential customer’s organisation.

“Your perception of a problem or an opportunity could be perceived slightly differently to mine,” Paul Gray, regional VP, sales, Asia-Pacific and Japan at Delphix, a leader in DevOps test data management tells ADAPT.

Gray says it’s important for sellers to stay connected to every relevant stakeholder across an organisation and when they connect with CxOs, revalidating what they have heard and understood from people across an organisation.

“[You should be] replaying that message, making sure that resonates. You’re almost acting as a facilitator, in some cases, of conversations within the…

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