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A Day in the Life of a CIO: Rob Pickering, General Manager – Technology, Australian Football League
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Strategic Business Initiatives The Next Conversation

A Day in the Life of a CIO: Rob Pickering, General Manager – Technology, Australian Football League

May 6, 2024 | 3 mins

The AFL’s chief technology officer (CTO), Rob Pickering shares some straightforward tips for vendors wanting to deepen relationships with the sporting organisation.

“Vendors that I do work well with will drop me a note and say, ‘Hey, here are three things that I think may be of interest to you. If so, give me 15 minutes, I’ll give you a call and let’s have a chat.’ That is much more practical and applicable to me,” says Pickering.

“Great partners take the time to understand what we are trying to do, explain why their product is relevant to what we are trying to do and make a time to have that conversation in a scheduled sense, rather than, ‘hey, I want to talk to you about this thing that we want to sell.’”

Pickering says he doesn’t see the point of a cold call from a vendor at 3:00pm on a…

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