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A Day in the Life of a CIO: Brett Wilson on how Australian Red Cross is boosting donations, gearing up for more AI
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Strategic Business Initiatives The Next Conversation

A Day in the Life of a CIO: Brett Wilson on how Australian Red Cross is boosting donations, gearing up for more AI

Sep 24, 2024 | 3 mins

In just three years, Australian Red Cross has shifted its tech environment from a cottage industry of shadow IT to one that is now tapping cloud and martech solutions to boost its efforts to reduce human suffering across the country.

The humanitarian organisation has progressively moved finance, core HRIS, CRM, marketing automation, enterprise data and risk management services to third-party cloud platforms to build a flexible digital foundation that supports its activities.

Australian Red Cross’ marketing technology stack has enabled it to build better customer journeys and experiment with data to automatically uplift potential donors from, for example, low value to mid-level contributors, Brett Wilson, Chief Information Officer at Australian Red Cross tells ADAPT.

The martech stack has three pillars: First, a Dynamics 365 customer relationship management (CRM) platform is used to manage donor information, link it to various campaigns and corporate partnerships that encourage regular giving. Second, an Optimizely…

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