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Boomi Leveraging AI to Personalise Sales Outreach, Producing Insights “Grounded in the Right Data” is Key
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Strategic Business Initiatives Community Interviews

Boomi Leveraging AI to Personalise Sales Outreach, Producing Insights “Grounded in the Right Data” is Key

Mar 10, 2025 | 5 mins

Boomi’s sales teams are leveraging AI tools to personalise outreach and gain deeper insights into customers’ needs, as they face pressure to modernise their tech infrastructures with limited budgets.

David Irecki, Chief Technology Officer, Asia-Pacific and Japan at Boomi says the integration and automation platform provider has developed robust internal AI capabilities to enhance sales training and development.

Irecki notes that customers often ask, ‘Why are you [Boomi] different? Why should we care? Why should we bring a capability like Boomi into the business?’

“So far, a lot of our sales teams, they’re able to leverage these tools to get data on the market, data on industries, to understand business value and try to tie that back to the people they are talking to,” he tells ADAPT.

According to a report in Mi3 in February, Boomi CEO, Steve Lucas, has mandated that “all customer interactions and 50%…

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