Rethinking AI Adoption from the Top Down

Pathfindr was created with a mission to help businesses realise the full potential of AI. Not just as an efficiency tool, but as a transformative force for innovation says Dawid Naude, CEO. He argues that many companies mistakenly treat AI solely as a way to do existing work faster and cheaper, rather than reimagining how they work altogether. Pathfindr measures its success by how broadly and deeply AI is adopted within a business, aiming to shift mindsets so that leaders and teams use freed-up time to explore new markets, products and ideas.

A key insight shared was the need for leadership to become more hands-on and AI-literate. Dawid criticises early consulting approaches that offered strategies without equipping leaders to use the technology themselves. Now, Pathfindr encourages executives to start with personal, practical AI use, such as using voice chat with ChatGPT to explore how it can help in their roles.…