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Strategic Business Initiatives The Next Conversation Where to focus tech revenue growth this year and beyond by Byron Connolly Mar 12, 2024 | 6 mins

Australian CIOs told ADAPT in 2024 that only 3% of their IT budgets are being allocated to funding innovative tech projects. Clearly, this is a key reason why this country is lagging on the Wipo Global Innovation Index; we are now placed 24th in the world.

It’s a worrying situation that presents an opportunity for Australia’s front line technology sales and marketing executives. They can now engage in a new conversation with their clients – to shift the needle from an aspirational to actionable approach to innovation.

In December, ADAPT hosted sales and marketing leaders for a discussion about the conversations their teams are having with customers, aiming to encourage them to ramp up innovative activities across their organisations. The panel also discussed how to better align tech sales and marketing teams to reach a new generation of younger buyers.

Nicholas Flood, managing director at IBM Australia and New Zealand…

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