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Strategic Business Initiatives Market Trend Reports ADAPT introduces 12 core competencies for Australian executives by Matt Boon and Aparna Sundararajan Jan 22, 2020 | 20 min

2020 marks the beginning of a decade that will shape the business world with new fundamentals to operate within new environments. In previous years, organisations focussed on the core competencies of business and product differentiation for success. The same approach will not suffice in a world run by homogenous technology solutions such as Data Analytics and Artificial Intelligence (AI). Business executives responsible for making decisions about technology, finance, and customers need to focus on developing certain core competencies that help differentiate a business and execute on their ongoing transformation initiatives.

“Core Competency” was introduced by C. K. Prahalad and Gary Hamel as a management concept. It is defined as “a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace” and therefore are the foundation of companies’ competitiveness.

The core competencies relevant to previous decades need to extend beyond a business value proposition, into individuals, teams,…

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