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Strategic Business Initiatives Market Narratives Where Technology Vendors Can Make an Impact with Data & AI Leaders​ Jul 7, 2025 CDAOs are investing in data platforms, integration, and talent for AI success in 2025—seeking ROI and relevance over hype as use cases remain experimental. Request to Download

Chief Data and Analytics Officers (CDAOs) are focusing 2025 investments on foundational capabilities like data platforms, integration, and talent to enable operational AI. While tool effectiveness is strongest in mature areas like business intelligence and cloud, AI use cases remain largely experimental. To engage CDAOs, vendors must demonstrate ROI, enablement, and localised relevance, not just innovation.

 

Core Insights:

  • AI investment is maturing: Budget priorities are shifting from experimentation to enabling operational use, especially through platforms, integration, and skills.
  • Tool effectiveness is concentrated: Traditional tools for BI, data engineering, and cloud are seen as most valuable, while GenAI and newer categories lag in perceived maturity.
  • Vendors must demonstrate ROI and relevance: CDAOs seek strategic partners who align with their priorities, offer clear value, and bring localised case studies that reflect measurable outcomes.

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