How To Achieve Digital Product Excellence & Digital Experiences?

In this panel discussion, Peter Hind, Principal Research Analyst at ADAPT, Andreas Marmaras, General Manager Product & Technology, Domain Insight at Domain, Dayle Stevens OAM, Executive, Data & AI at Telstra, former GM Data at AGL and Carrie Mott – CEO at FlyWheel Marketing discuss digital product excellence, focusing on customer-centricity and the importance of measuring success.

Andreas emphasises that true digital excellence begins with an in-depth understanding of customer needs—not just agreeing with them but anticipating their future needs without straying too far ahead of market readiness. He highlights the delicate balance between innovating ahead and timing product releases to align with customer capabilities. The panel examines the role of cross-functional teams and integrated collaboration. Digital product success relies on eliminating internal friction within teams and creating seamless systems where IT, data, and product teams are aligned. This structural collaboration enhances overall customer experience, as it allows for smoother…