What’s Next? …Real-Time Business

The concept of “real-time business” is emerging as a transformative approach, where decisions, customer service and employee support are executed instantly, leading to significant performance improvements. Research involving 275 large companies globally found that those in the top quartile of “real-timeness” outperform their peers considerably. This shift towards real-time operations is driven by the increasing demand from customers and employees for immediate answers and solutions. Examples like United Airlines illustrate how real-time capabilities, such as flight crew apps that resolve issues instantly, enhance customer satisfaction far more than traditional delayed responses.

The transition to real-time business represents a fundamental change in mindset and decision-making processes, relying heavily on trusted and accessible data. Companies that excel in this area use data to drive business model agility, create seamless customer experiences and make work easier for employees. However, it’s not just about technology; it’s about empowering employees to innovate and make decisions…