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Data & AI
Market Narratives
AI Persona Playbook
Oct 9, 2025
AI success looks different for every leader. This playbook helps align strategies with what matters most to each executive.
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AI conversations fail when they treat every executive the same. A CIO, CFO, CISO, and CDAO each define ‘AI success’ differently—efficiency, risk, governance, or growth. This playbook gives vendors persona-level intelligence to tailor AI narratives, align with metrics that matter, and overcome execution barriers. The goal: move AI from stalled pilots to measurable business outcomes.
Core insights:
- One size doesn’t fit all: Each executive views AI through a different lens—cost, risk, governance, or innovation.
- Tailored proof points win: Vendors need persona-specific narratives backed by metrics and real-world outcomes.
- Integration is the bottleneck: Without unified stacks, governed data, and clear measurement, AI remains stuck in pilot mode.