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Applications Market Trend Reports Unlocking the Exponential Value of Generative AI by Shane Hill, Gabby Fredkin and Pooja Singh Apr 12, 2023 | 15 mins

How to sort fact from fiction 

Executive Summary

The impact of Artificial Intelligence (AI) and Machine Learning (ML) on our daily lives is undeniable. From voice-controlled devices in our homes to AI-powered smartphones and cars, the presence of AI/ML is growing rapidly. Generative AI has emerged within that context, and its potential to generate exponential value is tremendous.

Data Leaders, working with the CIO and CFO to unlock the exponential value of Generative AI, can:

  1. Ascertain the reliability, cost models, and impact of Generative AI.
  2. Align implementation to corporate, tech and people strategies.
  3. Act with clarity to spur accurate, people-led value realisation.

This report is a follow up to ADAPT’s Top Emerging Technology and Value Priorities for 2023; its purpose is to help Data Leaders to realise responsible value using Generative AI. The research context is set out in the next section. The report then describes the prevailing trends for Generative AI, the business opportunities these trends entail, and concludes with ADAPT’s recommendations.

Four other reports are published in this research set. An ADAPT Market Trends report and an ADAPT Best Practices report explore the ethical and security aspects of realising the value of Generative AI. An ADAPT Market Trends report examines how an aligned corporate, data and people strategy can help unlock the insights that matter to this progress. A foundational ADAPT Primer underpins this set of research.

Want to download the full report? Fill in your details to request access to the full report and we’ll be in touch soon.​
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