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Strategic Business Initiatives Market Trend Reports CIO Edge Competing on Experience – Event Survey Analysis by Graeme Philipson, Peter Hind and Matt Boon Apr 1, 2019 | 30+ MIN

ADAPT’s 15th CIO Edge was held in Melbourne’s Grand Hyatt Hotel on 20-21 February 2019. CIO Edge has become Australia’s premier event for CIOs to network with the peers and business partners, and to discuss the key trends and issues driving their profession and their organisations forward.

The event gathered 245 delegates, representing organisation that are responsible for 35% of Australia’s GDP. 42 experts from the US, Europe, Singapore and Australia’s leading companies delivered 15 keynotes, two panel sessions, and 11 closed door workshops around the theme of ‘Competing on Experience’.

This new frontier of competitive advantage comes through the capability, flexibility, and the enhanced experiences that the CIO and IT can deliver. All companies need to operate like digital companies, or risk being replaced by them if they don’t.

We live in a complex and changing world. Every company is now competing via technology. So the business model and…

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