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Why You Should Execute on Your Data-Driven Strategy to Drive CX Agility
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Strategic Business Initiatives Expert Presentations

Why You Should Execute on Your Data-Driven Strategy to Drive CX Agility

Jul 9, 2021 | 2 min

The events of 2020 highlighted a national crisis in data management, policies and strategy.

A lack of unified execution of data management across Australian organisations is slowing down the national economy and ability to embrace emerging ML and AI technologies. 

Australia has not yet laid down the foundations which will unleash CX agility and personalisation. Customer insights and analytics must be front of mind to ensure we do not fall behind new global competitors and leaders in our markets. 

According to ADAPT’s recent surveys of over 300 local CIOs and tech leaders, “improved customer experience” is their important initiative for 2021, followed by evolved compliance, automation and…

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