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‘The More Chaotic and Challenging It’s Becoming, the More My Enthusiasm Is Growing’: Logicalis’ Lisa Fortey
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Strategic Business Initiatives Community Interviews

‘The More Chaotic and Challenging It’s Becoming, the More My Enthusiasm Is Growing’: Logicalis’ Lisa Fortey

Jun 2, 2025 | 6 mins

Lisa Fortey has worked in tech sales roles for 25 years. Earlier this year, she became GM at Logicalis Australia, describing the role as one of the most challenging but equally rewarding transitions of her career.

Fortey has spent the past decade in senior sales roles at the IT service provider, driving growth and building customer relationships. She says the GM role now demands a wider lens.

“When I stepped into the GM role, I made a really deliberate decision to define the legacy I wanted to leave behind. It wasn’t just about what I wanted to achieve, it was about how I wanted to lead,” Fortey tells ADAPT.

“The biggest mindset shift has been the immense variety in the [GM] role, and in some…sadistic way, the more chaotic and challenging it’s becoming, the more my enthusiasm is growing. I know that’s not sustainable, but I do believe it’s really…

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