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AI-Induced Job Losses Conversation a ‘Furphy’: Sovereign Australia AI’s Simon Kriss
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Strategic Business Initiatives Community Interviews

AI-Induced Job Losses Conversation a ‘Furphy’: Sovereign Australia AI’s Simon Kriss

Jan 23, 2026 | 4 mins

Sovereign Australia AI CEO, Simon Kriss evokes a uniquely Australian slang term to describe the ongoing discussion about AI-induced job losses.

“I think the conversation is a bit of a ‘furphy,’” he tells ADAPT.

“We’ve [heard] time and time again [about] things that were going to decimate the workforce. The internet was going to decimate the workforce; nobody had thought of SEO (search engine optimisation) or SEM (search engine marketing) before the internet came along.

“The computer was going to [eliminate] typing pools and put all those people on the streets. That never happened.”

Kriss looks back hundreds and even thousands of years, likening the AI revolution to the invention of electricity, the steam engine and horse-drawn ploughs.

“As far back as we can look, there used to be 100 farmers…hoeing fields by hand. Then we found out that a horse could pull a plough, so now we only needed…

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