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Strategic Business Initiatives Market Narratives CISOs Call Out Vendor Outreach as Generic Jun 16, 2025 CISOs reject generic pitches, seeking risk-aligned, locally relevant communication. Strategic, tailored engagement defines vendor value today. Request to Download

CISOs are pushing back on one-size-fits-all vendor engagement, demanding tailored, risk-aligned communication that reflects local context. Strategic partnerships, not generic pitches, are the new benchmark for vendor value. 

 

Core Insights:

  • Generic outreach is falling flat: Nearly 60% of CISOs find vendor communications irrelevant, with only 1% seeing true value.
  • Context matters more than ever: CISOs prefer vendors who understand local market dynamics and align with their specific risk landscape.
  • Trust drives engagement: Vendors who act as strategic partners, blending technical capability with business relevance, stand out from the crowd.

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