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Digital Transformation Market Narratives What Digital Leaders Want – ​Goals, Initiatives & Barriers​ Aug 6, 2025 Organisations seek growth through digital shifts, but execution gaps drive demand for vendor solutions that blend innovation with real-world fit. Request to Download

Organisations are aligning digital transformation efforts with core goals of growth, customer acquisition, and operational efficiency. While priorities include omnichannel upgrades, generative AI pilots, and data-driven engagement, execution hurdles remain. This creates a strong demand for vendor solutions that balance innovation with contextual fit.

 

Core Insights:

  • Growth through CX and data: Customer acquisition and retention are top priorities, driving investment in omnichannel experiences, AI, and data-led decision-making.
  • Execution challenges persist: Organisations face barriers such as limited resources, cultural resistance, skill gaps, and legacy systems slowing transformation.
  • Vendors must meet context: Buyers want partners that go beyond tech, offering tailored strategies, integration support, and governance to accelerate outcomes.

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