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Digital Transformation Market Narratives Digitisation and Automation Remain Central to Buyer Strategies​ Aug 6, 2025 Organisations ramp up digitisation and automation to boost growth and experience—but success hinges on execution, funding, and smart AI use. Request to Download

Organisations are intensifying their focus on digitisation and automation to drive growth, streamline operations, and modernise experiences. While value expectations are high, particularly in customer and employee outcomes, realising these benefits depends on closing execution gaps, securing budgets, and leveraging AI to enhance automation effectiveness.

 

Core Insights:

  • Value-driven ambition: Digitisation and automation are expected to deliver major benefits in internal efficiency (81%), customer experience (79%), and employee experience (78%), though only half (51%) anticipate direct revenue uplift.
  • Execution pressure: Most leaders aim to realise value within 1–2 years, but many still need increased budgets and support to accelerate outcomes.
  • AI as an enabler: Buyers are increasingly looking to vendors to demonstrate how AI can enhance automation, especially in lagging areas like planning and core workflows.

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