Turning Up the Digital Dial: How Nova Blends Tradition with Transformation

Tim Armstrong – Director, Digital Product, Technology and Data at NOVA Entertainment (Australia) Pty Ltd, shares insights into his role and the company’s digital evolution. Since joining Nova in 2020, his work has focused on combining technology, data, and operations to support digital audience growth and revenue. Tim emphasises that while Nova is known for its strong radio presence, his team’s goal is to integrate digital audio into their traditional business model to meet changing consumer demands. When COVID-19 hit, Nova quickly adapted, recognising the power of digital solutions as they shifted to remote work while maintaining essential services. This highlights the growing importance of digital as a core component of their business.

During the pandemic, Nova’s executives saw firsthand how swiftly digital transformation could happen under pressure. However, post-COVID, they have encountered some resistance as longstanding employees are more comfortable with traditional approaches. Tim discusses the dual challenges of…