Activating the RTB Framework for Impactful Outcomes

The workshop by Dr. Peter Weill, Chairman & Senior Research Scientist at MIT CISR & ADAPT Senior Advisor focuses on the importance of real-time operations in business, particularly in the context of leveraging data for decision-making. Peter emphasises that real-time data, while crucial, does not inherently create value; it is the decisions made from this data that drive business impact. Key areas for real-time focus include integrated customer experience, employee experience, and organisational agility. The ability to act on real-time data is framed as a mindset shift that requires both technological infrastructure and cultural change within organisations.

The discussion highlights challenges and opportunities in transitioning to real-time operations. Participants from various industries share their experiences, underscoring the need for responsive systems that can handle dynamic customer expectations and internal demands. For instance, real-time data can optimise retail staffing or logistics, but it requires buy-in from both management and frontline workers.…