The 9 Steps for Digital & Product Leaders to Succeed with Data Governance

Michelle Dennedy, Chief Data Strategy Officer at ABAXX Technologies Inc presents a framework to improve data strategies by focusing on people, processes and technology. She outlines nine steps designed to enhance organisational data frameworks and shares a real-world example where a strategic overhaul of data management saved a company $8 billion. Michelle emphasises the importance of integrating privacy into digital and product efforts and leveraging data as an asset. She also stresses that solving complex data issues, which she referred to as “wicked problems,” requires a multidisciplinary approach that aligns with business goals and ethical frameworks.

Organisations can improve data quality by rethinking how they collect and use data across departments. By addressing a Chief Marketing Officer’s email click-through problem, her team discovered that poor data management across multiple functions was causing operational inefficiencies. Improving data accuracy and quality across the business not only enhanced customer relationships but also generated…