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Strategic Business Initiatives
Data & Insights
CFOs Move Beyond Cost Optimisation to Drive Growth and Take a Bigger Role in Tech Decisions
Jan 5, 2026
ADAPT’s CFO Edge Survey reveals how CFOs are pivoting to growth, co-driving tech decisions amid low AI readiness.
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Overview:
ADAPT’s CFO Edge Survey (Nov 2025) reveals that the #1 goal of Australian CFOs is to enable business growth.
In this report, you’ll find insights into why Australian CFOs are pivoting from cost optimisation to enabling business growth, while taking a more strategic role in technology decisions.
Key takeaways:
The key areas of focus are:
- CFOs are now striving for business growth, rather than optimising costs
- The #1 initiative closely aligns with the #1 investment priority
- Evolving tech decision roles, yet holding back on AI deployment
- Labour shortages rising, funding issues stabilising