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Analyst Market Briefings Know Your Customer: Australian Cloud & Infrastructure 25 October, 2024 In this 55-minute ADAPT Advantage virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy... More Watch Replay
Watch Replay
Insights from 160 Heads of Cloud, Infrastructure, Engineering and Architecture running the digital infrastructure for organisations responsible for 38% of our GDP.

With just 57% of our technology modernised, Cloud and Infrastructure leaders face a critical mission. The stakes are high: speed, security, compliance, innovation, and costs are all on the line. Modernisation isn’t just an option; it’s a necessity.

As legacy IT estates and complexities create unique challenges, it’s clear that focusing on consolidation, connectivity, modernisation, and automation are key levers to drive real impact.

As tech providers, how can you help alleviate this load?

How do they want you to show up to become a strategic partner?

How to approach with outcomes and value, rather than products?

In this 55-minute ADAPT Advantage virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy and sales engagements, to better connect with the critical needs of Australian IT leaders.

Watch replay now.
Anthony Saba Anthony Saba Partner & Research and Advisory Executive Director
Anthony leads the growth and development of ADAPT’s Research and Advisory Practice, engaging directly with ADAPT’s community of C-Level Executives, equipping them... More

Anthony leads the growth and development of ADAPT’s Research and Advisory Practice, engaging directly with ADAPT’s community of C-Level Executives, equipping them with the relevant research, tools, and advice to effectively lead and transform their organisations.

ADAPT’s Research & Advisory is pillared around equipping C-Level Executives with the insights and tools to:

  • Empower the Workforce
  • Improve Operational Efficiency
  • Execute Data-Driven Strategies
  • Modernise Legacy Environments
  • Embed Trust & Security
  • Enhance Customer Experience
  • Transform as a Business Leader
  • Align the CEO & Board
  • Engage Stakeholders Effectively
  • Drive Technology Thought Leadership
  • Enable Innovation & Transformation
  • Optimise Budgets & Ensure ROI

Additionally, Anthony manages ADAPT’s 13-person Delegate Advisory Team, responsible for the execution and delivery of all delegate acquisition and advisory programs for ADAPT across Asia Pacific.

Anthony also works within ADAPT’s Strategic Partner team, consulting with leading service providers on customer acquisition and GTM strategies.

Externally to ADAPT, Anthony is the Public Officer and Board Member for Conviction Group, a newly established not-for-profit organisation aimed at encouraging young Australians to re-evaluate their perspectives on pivotal issues concerning their mental health and provide them with the tools to enhance their decision-making.
Gabby Fredkin Gabby Fredkin Head of Analytics & Insights
Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.​

Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.​

With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions. ​

Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.​

Gabby’s primary areas of expertise are:​

  • Advanced AI and ML practices, including AI ethics.​
  • Building models to benchmark and predict IT performance.​
  • End-user behaviour and human-centred design.​
  • Cross-functional team design and value, such as DevSecOps.​
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