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Analyst Market Briefings Know Your Customer: 2025 A/NZ CISO Insights 30 April, 2025 In this 55-minute virtual briefing, you’ll gain access to exclusive, client-only research and insights to help you refine marketing campaigns, product strategy,... More Watch Replay
Watch Replay
Revealing the latest drivers, plans and inhibitors from over 130 local CISOs, Infrastructure, and IT executives—collected in Q1 2025 from enterprise and government organisations responsible for 24% of Australia’s GDP.

New regulations, an evolving threat landscape, and recent public breaches have placed Cyber Security as a leading priority for Boards and CEOs across A/NZ.

That focus has helped elevate and reshape the CISO role in many organisations and has come with added responsibility, expectations, and scrutiny.

At the same time, the security marketplace is one of the most crowded and saturated vendor landscapes in Australia—making it increasingly difficult for sales leaders and marketing messages to effectively reach their target prospects.

So how can you cut through and resonate with such a busy, risk-averse and protective customer at a time when they need solutions more than ever?

In this 55-minute virtual briefing, you’ll gain access to exclusive, client-only research and insights to help you refine marketing campaigns, product strategy, and sales engagements to better connect with the critical needs of Australian Security leaders.

Watch the replay now.
Anthony Saba Anthony Saba Partner & Research and Advisory Executive Director
Anthony leads the growth and development of ADAPT’s Research and Advisory Practice, engaging directly with ADAPT’s community of C-Level Executives, equipping them... More

Anthony leads the growth and development of ADAPT’s Research and Advisory Practice, engaging directly with ADAPT’s community of C-Level Executives, equipping them with the relevant research, tools, and advice to effectively lead and transform their organisations.

ADAPT’s Research & Advisory is pillared around equipping C-Level Executives with the insights and tools to:

  • Empower the Workforce
  • Improve Operational Efficiency
  • Execute Data-Driven Strategies
  • Modernise Legacy Environments
  • Embed Trust & Security
  • Enhance Customer Experience
  • Transform as a Business Leader
  • Align the CEO & Board
  • Engage Stakeholders Effectively
  • Drive Technology Thought Leadership
  • Enable Innovation & Transformation
  • Optimise Budgets & Ensure ROI

Additionally, Anthony manages ADAPT’s 13-person Delegate Advisory Team, responsible for the execution and delivery of all delegate acquisition and advisory programs for ADAPT across Asia Pacific.

Anthony also works within ADAPT’s Strategic Partner team, consulting with leading service providers on customer acquisition and GTM strategies.

Externally to ADAPT, Anthony is the Public Officer and Board Member for Conviction Group, a newly established not-for-profit organisation aimed at encouraging young Australians to re-evaluate their perspectives on pivotal issues concerning their mental health and provide them with the tools to enhance their decision-making.
Gabby Fredkin Gabby Fredkin Head of Analytics & Insights
Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.​

Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.​

With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions. ​

Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.​

Gabby’s primary areas of expertise are:​

  • Advanced AI and ML practices, including AI ethics.​
  • Building models to benchmark and predict IT performance.​
  • End-user behaviour and human-centred design.​
  • Cross-functional team design and value, such as DevSecOps.​

Research & Advisory
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Members of ADAPT’s Research & Advisory platform have access to an entire suite of local market research, case studies and resources to help them execute in their role.

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