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Analyst Market Briefings Help Customers Map IT Cost to Organisational Value 29 November, 2024 In this ADAPT Advantage virtual briefing designed to elevate your sales approach, you’ll gain access to exclusive, client-only research and insights to... More Watch Replay
Watch Replay
As cost pressures rise and the age of big transformation budgets disappear, the demand to demonstrate clear value from IT investments is more urgent than ever.

While organisations are improving in their ability to track IT costs, they still struggle to connect these costs to measurable value—only 20% of CFOs report being effective in this area.

Legacy IT, ineffective FinOps and limited IT cost insights are clouding organisations’ ability to map to technology spend to true business value, leaving critical opportunities on the table. In fact, ADAPT research shows that a reduction in tech debt alone can result in organisations capturing up to 7.5x more value from their operations.

As a tech provider, are you ready to shift from product-focused selling to value-driven engagements that resonate with C-level IT executives?

In this ADAPT Advantage virtual briefing designed to elevate your sales approach, you’ll gain access to exclusive, client-only research and insights to refine your strategy, align with the critical needs of Australian IT leaders, and position your solutions as strategic investments.

Watch replay now.
Anthony Saba Anthony Saba Partner & Research and Advisory Executive Director
Anthony leads the growth and development of ADAPT’s Research and Advisory Practice, engaging directly with ADAPT’s community of C-Level Executives, equipping them... More

Anthony leads the growth and development of ADAPT’s Research and Advisory Practice, engaging directly with ADAPT’s community of C-Level Executives, equipping them with the relevant research, tools, and advice to effectively lead and transform their organisations.

ADAPT’s Research & Advisory is pillared around equipping C-Level Executives with the insights and tools to:

  • Empower the Workforce
  • Improve Operational Efficiency
  • Execute Data-Driven Strategies
  • Modernise Legacy Environments
  • Embed Trust & Security
  • Enhance Customer Experience
  • Transform as a Business Leader
  • Align the CEO & Board
  • Engage Stakeholders Effectively
  • Drive Technology Thought Leadership
  • Enable Innovation & Transformation
  • Optimise Budgets & Ensure ROI

Additionally, Anthony manages ADAPT’s 13-person Delegate Advisory Team, responsible for the execution and delivery of all delegate acquisition and advisory programs for ADAPT across Asia Pacific.

Anthony also works within ADAPT’s Strategic Partner team, consulting with leading service providers on customer acquisition and GTM strategies.

Externally to ADAPT, Anthony is the Public Officer and Board Member for Conviction Group, a newly established not-for-profit organisation aimed at encouraging young Australians to re-evaluate their perspectives on pivotal issues concerning their mental health and provide them with the tools to enhance their decision-making.
Gabby Fredkin Gabby Fredkin Head of Analytics & Insights
Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.​

Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.​

With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions. ​

Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.​

Gabby’s primary areas of expertise are:​

  • Advanced AI and ML practices, including AI ethics.​
  • Building models to benchmark and predict IT performance.​
  • End-user behaviour and human-centred design.​
  • Cross-functional team design and value, such as DevSecOps.​

Research & Advisory
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Members of ADAPT’s Research & Advisory platform have access to an entire suite of local market research, case studies and resources to help them execute in their role.

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