Read 
Watch 
Download 
As organisations rethink their growth ambitions and apply greater scrutiny to technology spend, CFOs are moving beyond cost control to become architects of business value.
Finance leaders are no longer signing off budgets from the sidelines – they are shaping the digital roadmap itself, with growing influence over AI adoption, cloud modernisation, and automation decisions. Their goal is clear: to link every dollar of digital investment to measurable enterprise outcomes.
Yet most still find it difficult to quantify technology’s real impact. Legacy systems, fragmented data, and disconnected KPIs continue to cloud visibility between transformation and tangible business value.
For technology providers, this marks an important shift in engagement. Join us for this year’s last ADAPT Analyst Market Briefing, where we unpack how CFOs are redefining the metrics of digital success. You’ll gain access to exclusive, client-only research and insights to refine your strategy, align with mission-critical priorities of finance leaders and position your solutions as strategic investments.
Watch the replay now.
Anthony Saba
Partner & Research and Advisory Executive Director
Anthony leads the growth and development of ADAPT’s Research and Advisory Practice, engaging directly with ADAPT’s community of C-Level Executives, equipping them with the relevant research, tools, and advice to effectively lead and transform their organisations.
ADAPT’s Research & Advisory is pillared around equipping C-Level Executives with the insights and tools to:
- Empower the Workforce
- Improve Operational Efficiency
- Execute Data-Driven Strategies
- Modernise Legacy Environments
- Embed Trust & Security
- Enhance Customer Experience
- Transform as a Business Leader
- Align the CEO & Board
- Engage Stakeholders Effectively
- Drive Technology Thought Leadership
- Enable Innovation & Transformation
- Optimise Budgets & Ensure ROI
Additionally, Anthony manages ADAPT’s 13-person Delegate Advisory Team, responsible for the execution and delivery of all delegate acquisition and advisory programs for ADAPT across Asia Pacific.
Anthony also works within ADAPT’s Strategic Partner team, consulting with leading service providers on customer acquisition and GTM strategies.
Externally to ADAPT, Anthony is the Public Officer and Board Member for Conviction Group, a newly established not-for-profit organisation aimed at encouraging young Australians to re-evaluate their perspectives on pivotal issues concerning their mental health and provide them with the tools to enhance their decision-making.
Gabby Fredkin
Head of Analytics & Insights
Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.
Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.
With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions.
Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.
Gabby’s primary areas of expertise are:
- Advanced AI and ML practices, including AI ethics.
- Building models to benchmark and predict IT performance.
- End-user behaviour and human-centred design.
- Cross-functional team design and value, such as DevSecOps.