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That focus has helped elevate and reshape the CISO role in many organisations and has come with added responsibility, expectations, and scrutiny.
At the same time, the security marketplace is one of the most crowded and saturated vendor landscapes in Australia – making it increasingly difficult for sales leaders and marketing messages to reach their target prospects.
So how can you cut through and resonate with such a busy, risk averse and protective customer? At a time when they need solutions more than ever?
Join this webinar to improve your understanding and messaging as ADAPT reveal Q2 ‘24 insights from 150+ detailed surveys of local CISOs responsible for protecting data, customers and people for businesses generating 26% of Australia’s GDP.
In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy and sales engagements, to better connect with the critical needs of Australian CISOs.
Over 8 years, ADAPT have won trust from this community – now gathering 150 Heads of Security twice each year at Security Edge events. Join us with as many of your team as you wish to leverage our knowledge and insights for an improved GTM.
Watch the replay now.
Anthony Saba
Partner & Research and Advisory Executive Director
Anthony leads the growth and development of ADAPT’s Research and Advisory Practice engaging directly with ADAPT’s community of C-Level Executives, equip them with the relevant research, tools and advice to effectively lead and transform their organisations.
Gabby Fredkin
Head of Analytics & Insights
Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.
Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.
With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions.
Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.
Gabby’s primary areas of expertise are:
- Advanced AI and ML practices, including AI ethics.
- Building models to benchmark and predict IT performance.
- End-user behaviour and human-centred design.
- Cross-functional team design and value, such as DevSecOps.