Persona Insights

Learn about the priorities, challenges, and decision-making styles of key IT buyers.

Cloud & Infrastructure Ambition Outrunning The Stack: A 2026 Cloud & Infrastructure Leadership Persona Analysis Ambition Outrunning The Stack: A 2026 Cloud & Infrastructure Leadership Persona Analysis Oct 26, 2026 81% of A/NZ cloud and infrastructure leaders plan AI investment, but only 9% rate their environment AI-ready. ADAPT’s Cloud & Infrastructure Edge Survey. Read More
Executive Leadership & Strategy We’re Still Wrestling with AI’s ‘Why’: Wollongong University’s Syed Ahmed We’re Still Wrestling with AI’s ‘Why’: Wollongong University’s Syed Ahmed Mar 9, 2026 Syed Ahmed explores why AI still lacks clear purpose, what is holding agents back, and how universities must lift AI literacy. Read More
Cloud & Infrastructure Engineering the Future of Hybrid, FinOps and Sustainable Enterprise Value: Cloud & Infra Leadership​ Persona Analysis Engineering the Future of Hybrid, FinOps and Sustainable Enterprise Value: Cloud & Infra Leadership​ Persona Analysis Nov 13, 2025 A/NZ infrastructure leaders balance cost, resilience, and sustainability. Discover what drives their modernisation agenda. Read More
Cloud & Infrastructure Why FinOps Will Decide Cloud ROI​ Why FinOps Will Decide Cloud ROI​ Sep 22, 2025 Cloud spend is critical, yet low FinOps maturity hinders value, forecasting, and ownership—driving demand for cost control and transparency. Read More
Executive Leadership & Strategy Inside the Cloud ​& Infrastructure Leader’s Agenda​ Inside the Cloud ​& Infrastructure Leader’s Agenda​ Sep 22, 2025 ADAPT reveals IT leaders’ shift from expansion to optimisation, focusing on cost, automation, and AI despite funding and skills gaps. Read More
Cloud & Infrastructure The Power & Compute Crunch – Infrastructure Under Pressure​ The Power & Compute Crunch – Infrastructure Under Pressure​ Sep 16, 2025 Infrastructure leaders pivot from expansion to optimisation, prioritising cloud cost, automation, and AI amid funding and skills gaps. Read More
Cloud & Infrastructure Infrastructure Sovereignty ​and Security by Design​ Infrastructure Sovereignty ​and Security by Design​ Sep 9, 2025 Infra leaders push modernisation & automation, but few reach scale as regulation, sovereignty & security demands shape decisions. Read More
Cloud & Infrastructure Cloud Repatriation ​and Hybrid Realities​ Cloud Repatriation ​and Hybrid Realities​ Sep 9, 2025 Cloud adoption grows more complex as hybrid use rises, repatriation spreads, and ERP migrations stall under cost and complexity. Read More
Executive Leadership & Strategy How Big Red Group is Navigating a Tech-Driven Reset in the Retail Market How Big Red Group is Navigating a Tech-Driven Reset in the Retail Market Sep 5, 2025 As margins shrink, John Boris says retailers must differentiate through CX, balancing AI efficiencies with authentic human service. Read More
Executive Leadership & Strategy Modernising Under Pressure: Aligning to Cloud & Infra Buyer Priorities in 2025 Modernising Under Pressure: Aligning to Cloud & Infra Buyer Priorities in 2025 Aug 7, 2025 In this exclusive ADAPT Advantage virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy, messaging and sales conversations, to better connect with the critical needs of Australian Cloud and Infrastructure decision-makers. Watch
Cloud & Infrastructure Private Cloud Migration 2019-2026: Industry Patterns and Cost Dynamics in A/NZ Private Cloud Migration 2019-2026: Industry Patterns and Cost Dynamics in A/NZ Feb 28, 2025 Private cloud adoption across ANZ industries follows distinct trajectories, with an overall market trend toward 24% adoption by 2026. Read More
Cloud & Infrastructure Cloud Adoption in A/NZ: Industry Benchmarks 2019 – 2026 Cloud Adoption in A/NZ: Industry Benchmarks 2019 – 2026 Feb 28, 2025 Cloud deployment models across ANZ industries are undergoing a major transformation, with public cloud dominance, hybrid cloud evolution, and in-house infrastructure decline shaping the future. Read More
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