Market Narratives

Technology Trends

ADAPT insights into current trends and shifts in the technology landscape.

Explore Topics:

• Data & AI
• Digital & CX
• Security
• Cloud & Infrastructure
• Finance

View All Technology Trends

Persona Mapping

Understanding challenges and investment priorities based on detailed personas.

Explore Personas:

• CIO
• CISO
• CDAO (Data & Analytics)
• CDO (Digital)
• CFO
• Cloud & Infrastructure Leader VIEW ALL PERSONA MAPPING

Sector Analysis

Revealing the emerging trends and challenges across specific sectors.

Explore Sectors:

• Financial Services
• Government
• Healthcare
• Heavy Industry
• Education
• Retail VIEW ALL SECTOR ANALYSIS