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Finance Buyer Persona Profiles CFOs’ New Value Equation ​for Transformation: ​A 2025 CFO Leadership ​Persona Analysis Jun 30, 2025 Discover what’s top of mind for Australian CFOs: cost control, tech ROI, AI value, FinOps maturity, and how vendors can better align to finance goals. Request to Download

Executive Summary:

Australian Chief Financial Officers (CFOs) are under growing pressure to balance cost control with strategic value creation, amid rising technology investments and economic volatility. While their influence over tech decisions has surged – up 29% in the last year – visibility into the true costs and returns from technology remains elusive. CFOs cite persistent challenges: fragmented FinOps maturity, low adoption of tech capabilities, misaligned expectations around AI value, and poor scenario modelling due to data quality issues.​

Technology providers must move beyond cost discussions to become strategic allies – helping CFOs unlock value, improve tech spend visibility, ​
and drive ROI.​

This report gives marketing and growth leaders actionable insights into CFO priorities, challenges, and KPIs, with strategies to better align solutions to finance-led transformation.

 

Key Findings:

  1. Tech spend is rising, but value remains unclear​

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