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Finance Market Narratives Australian CFOs’ Strategic Goals, Initiatives, and Investment Priorities​ Feb 25, 2025 Australian CFOs are balancing financial stewardship with the pressures of digital transformation, innovation, and economic uncertainty. Request to Download

Australian CFOs are balancing financial stewardship with the pressures of digital transformation, innovation, and economic uncertainty. While cost optimisation, IT modernisation, and operational effectiveness remain top priorities, CFOs face growing challenges in measuring financial impact, adopting new performance metrics, and aligning technology investments with business goals. This report provides a strategic view of CFOs’ evolving focus areas and investment priorities, offering insights for vendors seeking to align with their needs.

 

Core Insights:

The CFO’s balancing act: Transformation vs. tradition

  • CFOs must optimise core financial operations while driving digitisation, customer-centricity, and data-driven decision-making.
  • While confident in traditional finance functions, many struggle with business model transformation and future risk modelling.
  • Organisational inertia and legacy processes remain barriers to progress, requiring stronger collaboration between finance and IT.

Demonstrating finance’s value: A persistent challenge

  • CFOs face difficulties in tracking IT investments, managing technical debt, and demonstrating clear ROI from digital…

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