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Know Your Customer: Top Priorities for the CIO
Thursday, 7 September, 2023 @11:00am
In today’s digital world, top performers are both faster to market and better at innovating to generate new revenue, equipped with the technology and mechanisms needed to achieve them.
Modern CIOs must lead with confidence amidst local and global economic challenges, effectively communicating the value of technology to secure resources, drive differentiation and accelerate growth.
On Thursday, 7th of September at 11am join ADAPT’s Senior Analysts as they breakdown the latest CIO persona insights to give you an inside look at how you can position your solutions to cut through to your busiest prospect in IT.
In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and data that will help you refine marketing messaging, campaign strategy and sales engagements to better connect with the needs of Australian CIOs.
Key Takeaways Top strategic objectives of the CIO for the next 12 months Top 10 investment priorities in 2024 How evolving economic headwinds are impacting IT investments Where CIOs are experiencing the most internal frictions to execute – and how you can become their trusted partner in solving them How to differentiate and gain the trust of CIOs in the year ahead
Anthony leads the growth and development of ADAPT’s Research and Advisory Practice, engaging directly with ADAPT’s community of C-Level Executives, equipping them with the relevant research, tools, and advice to effectively lead and transform their organisations.
ADAPT’s Research & Advisory is pillared around equipping C-Level Executives with the insights and tools to:
- Empower the Workforce
- Improve Operational Efficiency
- Execute Data-Driven Strategies
- Modernise Legacy Environments
- Embed Trust & Security
- Enhance Customer Experience
- Transform as a Business Leader
- Align the CEO & Board
- Engage Stakeholders Effectively
- Drive Technology Thought Leadership
- Enable Innovation & Transformation
- Optimise Budgets & Ensure ROI
Additionally, Anthony manages ADAPT’s 13-person Delegate Advisory Team, responsible for the execution and delivery of all delegate acquisition and advisory programs for ADAPT across Asia Pacific.
Anthony also works within ADAPT’s Strategic Partner team, consulting with leading service providers on customer acquisition and GTM strategies.
Externally to ADAPT, Anthony is the Public Officer and Board Member for Conviction Group, a newly established not-for-profit organisation aimed at encouraging young Australians to re-evaluate their perspectives on pivotal issues concerning their mental health and provide them with the tools to enhance their decision-making.

Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of C-suite leaders to discuss and prepare for the challenges and opportunities they face.
For over 30 years, including 18 in senior leadership roles at Gartner, Matt has been a sought after and highly respected authority on the local and global IT landscape.
ADAPT hosts numerous industry-leading business and technology events, which Matt chairs, that deliver unique ADAPT research positions, and advises executives across the end-user and technology provider landscape to make informed IT decisions.
When he is not working, Matt enjoys walking the many trails of the NSW Southern Highlands, travelling and listening to music. He is also partial to a good steak and nice glass of red wine.