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Know Your Customer: How to Influence the CFO? For Sales and Marketing Leaders
Friday, 17 November, 2023 @11:00am
Date
Friday, 17 November, 2023
Time
11:00am -12:00pm AEDT
Location
Zoom link will be available upon registration.
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The challenge for most vendors though is not having the messaging or confidence to talk to the CFO. Join this webinar to help improve that cut through.
For the last 12 years, ADAPT have hosted CFOs annually at CFO Edge and national roundtables. During this time, we’ve seen their role and importance evolve beyond financial stewards to become integral to the modern transformation journey.
To align with this, ADAPT have focused on the CFO’s role in technology decisions, transformation, modernisation, and operational efficiency. Our theme at CFO Edge ‘23 is “How can CFOs Boost Productivity, Modernise, and Leverage AI for Competitive Advantage?”
Most Australian organisations are mired with legacy issues, facing productivity challenges with limited resources and risk appetite. To ensure growth and profits, CFOs are cutting costs and measuring the ROI on current and future investments. They must understand the outcome value of your solutions to approve spend.
Revealing the latest drivers, plans and inhibitors for Australian CFOs and Finance Leaders, gathered from enterprise and government organisations responsible for 20% of Australia’s GDP.
On Friday, 17 November at 11am – join ADAPT’s CEO and Research Director as they breakdown the latest CFO insights for your sales, product and marketing teams.
In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and data that will help you refine marketing messaging, campaign strategy and sales engagements to better connect with the needs of Australian CFOs.
Key Takeaways: Top strategic objectives of the CFO for the next 12 months Top 10 investment priorities in 2024 Where CFOs are experiencing the most internal frictions to execute – and how you can become their trusted partner in solving them How to differentiate and gain the trust of CFOs in the year ahead
Jim Berry
CEO and Founder at ADAPT
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission to connect, inform and equip our local business and tech leaders.
Leading the development of ADAPT’s agendas and content strategy whilst also advising executive leadership teams from global technology providers, Jim is uniquely experienced to be the voice of the end user, customer and vendor.
Bringing his deep knowledge of the local market, Jim regularly presents on modernisation and “know your customer.” He guides business leaders who are responsible for developing and deploying technology strategies across their organisations and helps some of the world’s largest vendors with their go-to-market and content plans.
Through entrepreneurial product development and a servant leader mentality with his team and clients, ADAPT grows annually with clearly differentiated value for all stakeholders.
Matt Boon
Senior Research Director at ADAPT
Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of C-suite leaders to discuss and prepare for the challenges and opportunities they face.
For over 30 years, including 18 in senior leadership roles at Gartner, Matt has been a sought after and highly respected authority on the local and global IT landscape.
ADAPT hosts numerous industry-leading business and technology events, which Matt chairs, that deliver unique ADAPT research positions, and advises executives across the end-user and technology provider landscape to make informed IT decisions.
When he is not working, Matt enjoys walking the many trails of the NSW Southern Highlands, travelling and listening to music. He is also partial to a good steak and nice glass of red wine.