Know Your Customer: 2024 A/NZ Security & CISO Insights

Friday, 17 May, 2024 @11:00am

Date Friday, 17 May, 2024 Time 11:00am -12:00pm AEST Location Zoom link will be available upon registration. Register to Access the Recording Register

New regulations, an evolving threat landscape and recent public breaches have placed Cyber Security as a leading priority for Boards and CEOs across A/NZ

That focus has helped elevate and reshape the CISO role in many organisations and has come with added responsibility, expectations, and scrutiny.

At the same time, the security marketplace is one of the most crowded and saturated vendor landscapes in Australia – making it increasingly difficult for sales leaders and marketing messages to reach their target prospects.

So how can you cut through and resonate with such a busy, risk averse and protective customer? At a time when they need solutions more than ever?

Join this webinar to improve your understanding and messaging as ADAPT reveal Q2 ‘24 insights from 150+ detailed surveys of local CISOs responsible for protecting data, customers and people for businesses generating 26% of Australia’s GDP.

In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and insights to help you refine campaign strategy and sales engagements, to better connect with the critical needs of Australian CISOs.

Over 8 years, ADAPT have won trust from this community – now gathering 150 Heads of Security twice each year at Security Edge events. Join us with as many of your team as you wish to leverage our knowledge and insights for an improved GTM.

Key Takeaways Top business priorities and technology initiatives in 2024 Top Investment Priorities, budgets, and capital allocation for FY 2024-25 Most concerning threats to Australian organisations Most effective tools in combatting them Perceptions on Data & AI readiness and risk

Meet the Moderator & Speaker

Anthony Saba Partner & Research and Advisory Executive Director

Anthony leads the growth and development of ADAPT’s Research and Advisory Practice, engaging directly with ADAPT’s community of C-Level Executives, equipping them... More

Anthony leads the growth and development of ADAPT’s Research and Advisory Practice, engaging directly with ADAPT’s community of C-Level Executives, equipping them with the relevant research, tools, and advice to effectively lead and transform their organisations.

ADAPT’s Research & Advisory is pillared around equipping C-Level Executives with the insights and tools to:

Empower the Workforce
Improve Operational Efficiency
Execute Data-Driven Strategies
Modernise Legacy Environments
Embed Trust & Security
Enhance Customer Experience
Transform as a Business Leader
Align the CEO & Board
Engage Stakeholders Effectively
Drive Technology Thought Leadership
Enable Innovation & Transformation
Optimise Budgets & Ensure ROI

Additionally, Anthony manages ADAPT’s 13-person Delegate Advisory Team, responsible for the execution and delivery of all delegate acquisition and advisory programs for ADAPT across Asia Pacific.

Anthony also works within ADAPT’s Strategic Partner team, consulting with leading service providers on customer acquisition and GTM strategies.

Externally to ADAPT, Anthony is the Public Officer and Board Member for Conviction Group, a newly established not-for-profit organisation aimed at encouraging young Australians to re-evaluate their perspectives on pivotal issues concerning their mental health and provide them with the tools to enhance their decision-making.

Gabby Fredkin Head of Analytics & Insights

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More

Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.

Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.

With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions.

Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.

Gabby’s primary areas of expertise are:

Advanced AI and ML practices, including AI ethics.
Building models to benchmark and predict IT performance.
End-user behaviour and human-centred design.
Cross-functional team design and value, such as DevSecOps.