- AI & Data
- Architecture & Integration
- Technology Strategy & Execution
- Cybersecurity
- Executive & Stakeholder Management
- Program & Portfolio Management
- Change & Leadership Development
- Digital, E-commerce
With over 30 years of experience in technology and 15 years in C-level leadership roles as CIO, Sam is dedicated to building strong cultures, high-performing teams, and nurturing talent to drive both customer satisfaction and business success.
Throughout her career, she has made a significant global impact, working with some of the largest retailers and manufacturers across Australia, the UK, Asia, and the US, including industry leaders such as Tesco, Coles, Woolworths, Wesfarmers, L’Oréal, and Simplot.
Sam’s deep expertise in retail, manufacturing, and transformative technologies establishes her as a trusted advisor and industry thought leader. Based in Australia, she remains focused on driving meaningful impact and empowering businesses to achieve sustainable growth.
Over the past 15+ years, Sam has held prominent CIO positions at companies including Target, Sussan Group, L’Oréal, and Simplot. She has successfully led numerous large-scale IT, digital, and e-commerce transformations on a global scale.
Recently, she co-founded Tech Boosters with her business partner, a venture specialising in IT cost optimisation, technology delivery, executive development, and offering virtual CIO services to businesses. The business is scaling rapidly, helping clients identify technology inefficiencies and redirecting millions of dollars into growth initiatives.
In 2020, Sam launched Lady Leadership, a platform dedicated to empowering women in technology through mentoring and coaching. She provides executive coaching, leads the online course The Confidence Project, and hosts the Lady Leadership podcast—all aimed at building confidence and fostering leadership skills among women in tech.
Sam combines extensive practical experience with a supportive and motivational approach, guiding women through career transitions, leadership challenges, and personal growth. Through one-on-one coaching, group programmes, and courses like The Confidence Project, she equips her clients with the tools and mindset needed to excel in a competitive environment.