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Better As Usual

Better As Usual represent a practitioner-led alternative to conventional consultants. Their focus revolves around partnering with leaders to revolutionise customer experience, expedite delivery, and foster the growth of high-performing digital organisations. About Request an Introduction Request an Introduction with Better As Usual
About How They Help Capabilities Team
About Better As Usual

Better As Usual represent a practitioner-led alternative to conventional consultants, collaborating with leaders to revolutionise customer experience, expedite delivery, and foster the growth of high-performing digital organisations. 

Established by Damon Rees, former CEO of Service NSW, driven by a mission to enhance society by empowering leaders, teams, and organisations to achieve superior outcomes. 

For their clientele, Better As Usual serves as a committed partner dedicated to perpetual success. Their approach revolves around: 

  • Providing an alternative led by practitioners, diverging from traditional consulting methods. 
  • Cultivating clients’ self-sufficiency instead of reinforcing dependence on their services. 
  • Prioritising lean, high-impact engagements over extensive multi-year contracts. 
  • Emphasising customer success over immediate profitability. 

Operating as both a purpose-driven and profit-oriented entity, Better As Usual proudly allocates 10% of all profits towards effecting positive social and environmental change. 
Quick Facts Year Founded 2022 Employees 1-10
How They Help

The team at Better As Usual assists their clients in various areas: Developing and integrating strategy and operational model changes. Diagnosing and enhancing the experiences of customers, employees, and partners...

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The team at Better As Usual assists their clients in various areas: 

  • Developing and integrating strategy and operational model changes. 
  • Diagnosing and enhancing the experiences of customers, employees, and partners. 
  • Shaping and executing projects, organisational transformations, and digital products. 
  • Cultivating internal performance and capabilities in the digital and technology realm. 
  • Augmenting agility and delivery performance. 
  • Improving adoption and implementing change management strategies. 
  • Elevating digital delivery capabilities. 

Members of the Better As Usual team played pivotal roles in transforming Service NSW into a globally recognised digital organisation. They established internal teams and capabilities responsible for delivering projects such as the Digital Drivers Licence, Service NSW Mobile App, Dine & Discover vouchers, QR Check-in, and more. 

Regarding Strategy and Operating Model, Better As Usual collaborates with leaders in the private and not-for-profit sectors to define and execute changes that increase the value derived from digital initiatives and enhance internal teams’ capacity to achieve organisational strategies. 

In terms of Project Turnaround, they were engaged by a customer in the Transport industry to reevaluate and reset a struggling project involving substantial business and technology transformations. Within a span of 5 weeks, they assisted leadership in resetting the project, aligning the organisation, and establishing delivery momentum. Subsequently, they were asked to continue leading the Program through to its Pilot phase. 

Concerning Project Delivery, Better As Usual was commissioned to aid a customer in a complex Oracle Exadata migration from an outdated platform within a highly compressed timeframe. The project achieved over 70 successful migrations without any rollbacks or failed changes.

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Local Regions We Service NSW NT QLD SA TAS VIC WA NZ
Industries
  • Financials
  • Government
  • Utilities
  • Energy
  • Telecom
  • Education
  • Healthcare
  • Information Technologies
Organisation Size
  • Medium
  • Large
  • Enterprise
  • Government
Capabilities

The team at Better As Usual mirrors their clientele.  

They’ve assembled a proficient group comprising of impact-driven CEOs, CDOs, CIOs, and Transformation experts from esteemed organisations such as Service NSW, Macquarie Group, Google, and Woolworths.

Diverging from conventional consulting approaches, their involvements entail a select few senior, immensely skilled practitioners working directly with clients. Their primary focus lies in expediting the path to impactful change and aiding customers in attaining significant and enduring results. 

Better As Usual constitutes a boutique team of seasoned, hands-on professionals boasting extensive C-Level expertise in various domains: 

  • Leadership in Digital and ICT 
  • Designing and implementing Strategy and Operating models
  • Enhancing Customer, Employee, and Partner experiences 
  • Driving Change and Transformation initiatives 
  • Ensuring Project Delivery and Assurance 
  • Establishing high-performing digital and delivery capabilities 
Core Capabilities
Meet Our Team Click on each profile for further information.
Damon Rees Founder & CEO at Better As Usual
Damon Rees

Damon Rees

Founder & CEO at Better As Usual

About

Damon Rees is Founder and CEO of Better As Usual, and Co-Founder of ServiceGen.

Damon is a business leader focused on customer centricity, culture, digital enablement, and innovation, with more than twenty years of experience driving transformational change, organisational performance, and better customer outcomes.

Damon’s experience spans the private, public, and not-for-profit sectors including as the former CEO of Service NSW, inaugural Government Chief Information and Digital Officer for NSW Government, the Chief Digital Officer for Macquarie Group, the Chief Technology and Interim Chief Information Officer for Woolworths, and the Head of Integrated Delivery for Westpac. He currently serves as an independent Director on the Board of Ventia, and served as an independent Director of GP Synergy for eight years including three years as Chair of the Finance, Audit and Risk committee, and six years as Chair of the Digital and ICT committee.

Damon was awarded the Public Service Medal in 2023, the Sir James Wolfhenson scholarship to study at the Harvard Kennedy School in 2018, completed a Global Executive MBA with the University of Sydney in 2011, and holds a Bachelor of Information Technology from the University of Technology, Sydney.
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