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Under the theme “Leading Modernisation & Measuring Value”, the event will explore the findings of 130 surveys submitted by the CIO attendees and mined by ADAPT Analysts.
Assessing specific persona metrics, local business aims, challenges, funding and priorities – this incredibly valuable new data is revealed in our first ADVANTAGE Analyst Market Briefing of 2022.
Sales, marketing and product leaders need outcome based, persona driven messaging and conversations to cut through in 2022. ADAPT continually access and interpret unrivalled local customer information – and are proud to share this actionable data for our ADVANTAGE research clients to leverage.
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Matt Boon
Senior Research Director at ADAPT
Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of C-suite leaders to discuss and prepare for the challenges and opportunities they face.
For over 30 years, including 18 in senior leadership roles at Gartner, Matt has been a sought after and highly respected authority on the local and global IT landscape.
ADAPT hosts numerous industry-leading business and technology events, which Matt chairs, that deliver unique ADAPT research positions, and advises executives across the end-user and technology provider landscape to make informed IT decisions.
When he is not working, Matt enjoys walking the many trails of the NSW Southern Highlands, travelling and listening to music. He is also partial to a good steak and nice glass of red wine.
Jim Berry
CEO and Founder at ADAPT
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission to connect, inform and equip our local business and tech leaders.
Leading the development of ADAPT’s agendas and content strategy whilst also advising executive leadership teams from global technology providers, Jim is uniquely experienced to be the voice of the end user, customer and vendor.
Bringing his deep knowledge of the local market, Jim regularly presents on modernisation and “know your customer.” He guides business leaders who are responsible for developing and deploying technology strategies across their organisations and helps some of the world’s largest vendors with their go-to-market and content plans.
Through entrepreneurial product development and a servant leader mentality with his team and clients, ADAPT grows annually with clearly differentiated value for all stakeholders.