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Digital Transformation Market Narratives CIOs Demand Local Relevance and Strategic Value from Vendors​ May 16, 2025 Generic outreach isn’t cutting it—nearly two-thirds of Aussie CIOs want more relevance and impact. Discover why tailored, insight-led engagement is now critical for winning their attention. Request to Download

Australian CIOs are pushing back against generic vendor outreach, with nearly two-thirds finding current engagement lacking in relevance and value. As CIOs reassert their strategic leadership, they’re demanding more than features. They want local context, real-world impact, and a deeper understanding of their business needs. For vendors, this marks a pivotal moment: move beyond transactional messaging and deliver tailored, evidence-based narratives or risk being left behind.

 

Core Insights:

  • CIO dissatisfaction is rising, with only 3% finding real value in current vendor communication.
  • Relevance matters more than reach, as CIOs seek local case studies, contextual insight, and alignment with business priorities.
  • Vendor strategies must evolve, shifting from product-led pitches to trust-building, proof-based storytelling.

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