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Digital Transformation Buyer Persona Profiles The Rising Influence ​of CDOs: A 2025 Digital Leadership Persona Profiles Mar 10, 2025 Our analysis of over 160 Australian Chief Digital Officers (CDOs) highlights that digital transformation remains a strategic imperative, yet systemic barriers impede value realisation. Request to Download

Executive Summary:

Our analysis of over 160 Australian Chief Digital Officers (CDOs) highlights that digital transformation remains a strategic imperative, yet systemic barriers impede value realisation. Through extensive primary research, including executive interviews and roundtable discussions, we identified key challenges and strategic opportunities for technology vendors.

 

Key Findings:

  1. Resource constraints: Funding limitations and talent shortages are major barriers. Legacy system complexity and fragmented ecosystem management add to the challenges.
  2. Business outcome alignment: CDOs demand solutions that show clear impacts on customer acquisition, retention, and revenue growth. Technology providers must focus on measurable business returns.
  3. AI and digital transformation: Successful deployment requires a shift in approach. While AI readiness is improving, privacy and integration concerns remain. Modular, compliant architectures are essential for scalable deployment and robust governance.
  4. Ecosystem optimisation: Streamlined vendor relationships and digitised procurement processes can unlock significant value in cost efficiency and innovation.

Analysis of leading…

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