The Keys to Unlock Adoption and Scale Your Technology Transformation

Digital transformation is a complex challenge according to Alexey Goldov, Partner at McKinsey & Company, with only 16% of companies successfully achieving both cost savings and revenue growth (McKinsey & Company). Large-scale IT transformations often fail due to poor adoption and scaling, which erodes expected value. Alexey highlights that while organisations invest heavily in designing and building new digital solutions, they often underestimate the effort required for adoption, despite it being the most critical phase for success. ADAPT research supports this, revealing that 70% of CIOs plan to increase AI budgets, yet only 25% have successfully automated workflows.

To improve adoption, Alexey introduces the Influence Model, a structured approach to driving behavioural change. This model includes four key elements: role modelling, where leaders demonstrate usage; a clear change story, explaining why adoption is necessary; practical training and enablement to ensure employees have the right skills; and reinforcement mechanisms to encourage…