WP_User Object ( [data] => stdClass Object ( ) [ID] => 0 [caps] => Array ( ) [cap_key] => [roles] => Array ( ) [allcaps] => Array ( ) [filter] => [site_id:WP_User:private] => 0 ) MeprUser Object ( [rec:protected] => stdClass Object ( [ID] => 0 [first_name] => [last_name] => [user_login] => [user_nicename] => [user_email] => [user_url] => [user_message] => [user_registered] => [user_activation_key] => [user_status] => [signup_notice_sent] => [display_name] => ) [attrs:protected] => Array ( ) [defaults:protected] => )
Back
Data & AI Market Narratives Low ROI and Unclear Priorities – Scaling AI Remains a Struggle​ Jul 4, 2025 Many Australian firms face challenges unlocking AI’s value held back by leadership gaps, poor data, and operational barriers, especially in smaller businesses. Request to Download

Despite growing investment, most Australian organisations are struggling to realise value from AI. Operational hurdles, leadership gaps, and poor data quality are holding back returns, especially for smaller and mid-sized enterprises.

 

Core Insights:

  • ROI is falling short: Nearly 70% of CDAOs report little to no return from AI initiatives, with unclear use cases and long execution times compounding the issue.
  • Barriers go beyond tech: Lack of executive backing, funding constraints, and data quality issues are the top blockers to progress.
  • Success is uneven: Larger organisations are seeing more traction, while smaller firms remain stuck in early-stage exploration, underscoring the need for industry-specific, scalable support.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo, eget blandit nunc tortor eu nibh. Nullam mollis. Ut justo. Suspendisse potenti. Sed egestas, ante et vulputate volutpat, eros pede semper est, vitae luctus metus libero eu augue. Morbi purus libero, faucibus adipiscing, commodo quis, gravida id, est. Sed lectus. Praesent elementum hendrerit tortor. Sed semper lorem at felis. Vestibulum volutpat, lacus a ultrices sagittis, mi neque euismod dui, eu pulvinar nunc sapien ornare nisl. Phasellus pede arcu, dapibus eu, fermentum et, dapibus sed, urna.

Morbi interdum mollis sapien. Sed ac risus. Phasellus lacinia, magna a ullamcorper laoreet, lectus arcu pulvinar risus, vitae facilisis libero dolor a purus. Sed vel lacus. Mauris nibh felis, adipiscing varius, adipiscing in, lacinia vel, tellus. Suspendisse ac urna. Etiam pellentesque mauris ut lectus. Nunc tellus ante, mattis eget, gravida vitae, ultricies ac, leo. Integer leo pede, ornare a, lacinia eu, vulputate vel, nisl.

  • Praesent dapibus, neque id cursus faucibus, tortor neque egestas augue, eu vulputate magna eros eu erat. Aliquam erat volutpat. Nam dui mi, tincidunt quis, accumsan porttitor, facilisis luctus, metus.
  • Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Suspendisse urna nibh, viverra non, semper suscipit, posuere a, pede.

Morbi interdum mollis sapien. Sed ac risus. Phasellus lacinia, magna a ullamcorper laoreet, lectus arcu pulvinar risus, vitae facilisis libero dolor a purus. Sed vel lacus. Mauris nibh felis, adipiscing varius, adipiscing in, lacinia vel, tellus. Suspendisse ac urna. Etiam pellentesque mauris ut lectus. Nunc tellus ante, mattis eget, gravida vitae, ultricies ac, leo. Integer leo pede, ornare a, lacinia eu, vulputate vel, nisl.

Want access to the full suite of local research, benchmarking data, interviews and more?

 Book a Discovery Call
Explore Services
Already an ADAPT Research & Advisory client?

You may also like

Data & AI Market Narratives Responsible AI and Governance Is Now a Top Priority​
Data & AI Market Narratives What CDAOs Are Focused on in 2025
Data & AI Market Narratives Testing Foundations for AI – Most Data Still Isn’t Ready
ADAPT