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Data & AI Market Narratives Low ROI and Unclear Priorities – Scaling AI Remains a Struggle​ Jul 4, 2025 Many Australian firms face challenges unlocking AI’s value held back by leadership gaps, poor data, and operational barriers, especially in smaller businesses. Request to Download

Despite growing investment, most Australian organisations are struggling to realise value from AI. Operational hurdles, leadership gaps, and poor data quality are holding back returns, especially for smaller and mid-sized enterprises.

 

Core Insights:

  • ROI is falling short: Nearly 70% of CDAOs report little to no return from AI initiatives, with unclear use cases and long execution times compounding the issue.
  • Barriers go beyond tech: Lack of executive backing, funding constraints, and data quality issues are the top blockers to progress.
  • Success is uneven: Larger organisations are seeing more traction, while smaller firms remain stuck in early-stage exploration, underscoring the need for industry-specific, scalable support.

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